real estate portal development

Real estate portal development: 5 Must Have Features For Every Business Size

If you are in the market for real estate portal development, there are a lots of factors you should consider before committing to a developer or platform. There are a lot of real estate builders out there that more or less offer the same features and functionalities. The challenge in this situation is choosing the right platform to enhance your business. Pricing can also be a huge factor when it comes to designing high end websites with custom functionalities. Here are the top 5 must have features for every real estate portals, small or big.

Design Language

The first thing that anyone notices while visiting any website is the overall look of the page. The homepage, which is most probably the first page anyone visits should be visually pleasing and fast to load for retaining traffic on the site. Cluttering the homepage with lots of offers or contrasting design elements actually drives people away from the website. It is best to choose an overall theme and colour schemes that go well with the theme and stick to it on the entire website. This brings a feeling of uniformity to the site and makes the website pleasing to the eye. Try to bring in elements that best describe your business and build the overall theme around it.

real estate portal development

Internal linking of pages is another aspect that should be done right while designing. Linking to different pages within the website ensures that visitors spend more time on the website. Before going live all pages should be properly linked and tested to avoid broken links.

Photos make a difference

The reason online realtors are preferred over traditional methods is the fact that customers can actually get an idea of what to expect in the form of images, 3D sketches or even videos. Addition of relevant images and videos can really make the difference for real estate portals. Real estate portal developments should be done keeping in mind the fact that the current generation are drawn more towards aesthetics than functionality. Thus to keep the curiosity factor alive, addition of photos from different angles and even creative works should be included while listing properties.

real estate portal development

Photos on real estate portals may include renderings of buildings that are works in progress, properties for rent, properties for sale etc. Updating the photos whenever new sections are completed on a building project helps customers to see the progress and provides them a sense of assurance.

Dynamic Search filters for convenience

Dynamic search filters is another must have feature that needs to be included on every real estate portal. This feature helps users to find what they are looking for faster and the accuracy of the searches is high. Dynamic search filters change automatically as per the type of property chosen by the user. Users also get the convenience to search properties based on several other parameters such as building type, project name, locality, budget etc.

real estate portal development

Map based searches are also necessity as users can easily navigate and choose the buildings or properties faster. They can get the exact location of the listings and can measure the distance of schools, offices, public transport systems right from the map.

Smartphone Compatability

Since smartphones have become the norm for people nowadays, while building your real estate portal, it should be designed to accommodate the demands of smartphone users more now than ever. Smartphone integration can be done in a variety of ways. The first step should be to make your website smartphone friendly. This should be done while designing and it guarantees result.

real estate portal development

Dedicated smartphone application is another way to promote your business. While creating the smartphone application, both iOS and Android versions should be developed and implemented. The applications should be thoroughly tested before releasing so as to minimize errors.

Blogs

Your real estate portal development should be done in such a way that it brings in traffic by all possible means. Although there are lots of paid options available out there, the easiest and most satisfying method is to start a blog on your website. An active blog with relevant content can bring in traffic as it matches with keywords that people search for on the internet.

real estate portal development

Blogging improves your websites SEO and will also increase the inbound leads. An active blog also brings in a trust factor to your business and users sometimes need this confidence before they make the commitment to your business.

Now that you have got the basic idea, choosing the right real estate portal development should be a much painless experience. Zeekin is one such real estate portal which is 100% customizable and robust. You get the freedom to design your business website exactly the way you want, with features that are unparalleled and with great technical support. Our clientele is amazing and ever growing. Feel free to drop a mail or give a call to know more about us and how we can help you develop your real estate business exactly the way you visioned.

real estate marketplace

Real Estate Marketplace: How to keep up with customer demands and buying trends

Real estate marketing is evolving just like any other field. The traditional marketing techniques paved the way to make real estate business one of the most profitable ones. Although there are not many flaws using these techniques, brokers and real estate agencies now have the option to further broaden their listings so that it can reach more prospective buyers and sellers. One of the most used and trusted ways to do this is by making use of a good real estate platform or a real estate marketplace.

The effects visual elements can have on decision making
The ability to provide prospective customers with a visual representation of what they are looking for can accelerate the whole process of buying and selling properties. A good real estate platform should be able to provide the essential tools to create and operate a visually pleasing and user friendly experience for the buyers, and, it should also be easy enough to be operated by real estate agencies and individual sellers alike. The use of visual elements and options to maintain customer interaction in such a way that it does not make it overwhelming for the users can be the key to make the next best real estate website. Providing various photos and videos of properties makes it appealing to the customers and it also brings in a trust factor to the whole buying and selling process.

Making a really good first impression matters
Imagine this scenario: You want to buy a property right now. Like every other shopping decision you make, the first thing you do is go online, maybe on your smartphone or on your computer. You type in the words and you can find a lot of websites on which you can compare and contrast on pricing, location, available amenities and even details on loan availabilities. Now think about the same scenario if it was happening a decade or two ago, the same scenario would require you to get a phonebook to find out details about real estate agents or scan the newspapers hoping you find an advertisement that meets your requirements. The advancements in digital marketing have been a boon to initiate taking that first step, that is researching about your options to buy or sell your property. Businesses have adopted to new online marketing strategies and quite naturally have welcomed healthy competition from similar service providers. Utilizing available resources and presenting them in an appealing way matters more now than ever before. Good visuals, appealing layout, and a non-lagging website/smartphone app can make the difference when it comes to taking that first step. From an agents perspective it can be considered as the first pitch.

Keeping the curiosity alive
So you have brought a prospective buyer to your online platform. What now? The main objective of a good real estate marketplace is to keep the people interested in staying there instead of going to a different portal. Concise and eye-catching content should be the next priority. Users should be able to get all the information that they need without spending lots of time trying to find it. All these can reflect in the overall traffic on the websites and can convert into sales and profit. To keep up with the current trends and to explore new possibilities, various social media sites are being targeted as ideal advertisement platforms. From a real estate agents perspective, this is a blessing as they can use such platforms to divert traffic to their websites where they can better portray their listings and also to find out latest strategies employed by their competitors.

The importance of doing it right
Social media marketing although is a good way to find prospective buyers, can sometimes be deceiving. We are living in a world where lots of scams and malpractices are carried out on such platforms. Real estate business is not one where people take their chances or make impulsive decisions. In that regard accountability and trustworthy business practices should be the holy grail when it comes to an online real estate platform. Although there are plenty of options when it comes to create a website where properties can be posted for selling or renting purposes, from a business perspective, investing on an acclaimed real estate ecosystem is the best bet. Credibility should be your number one concern especially since the investment value is high.

Why Invest On a Real Estate Platform
A dedicated real estate website gives realtors the power to illustrate their listings in such a way that it feels appealing to prospective buyers. It should be a medium to initiate communication between the buyer and the seller. There can be a wide variety of listings like apartment, house, mansions, dormitories, single sharing, double sharing etc. Some of which can be for sale, rent or even has a mortgage option. Real estate platform provides an ecosystem for the realtors to manage all these functionalities with ease. There are tools to extend and automate agency information to the digital space. Total control is given to the realtor when it comes to a good real estate platform. Addition of new properties, managing and updating existing ones should be a hassle free experience.

We offer features that make a difference
With Zeekin real estate platform, creating and managing a real estate website has never been easier. We provide a mobile ready, fully customizable marketplace for your innovative business models. Seamless browsing experience using advanced searchandising, analytics and reports, hassle-free migration options are some of the few features offered by our platform. We provide tailor-made solutions for marketplaces as well as agencies. Monitoring and analyzing the performance of the agents, strategizing using real-time analytics and reports, CRM Integration and comprehensive lead management are some of the features that can come in handy to effectively maximize profits. With our dedicated user and agent mobile apps, the business can be extended to the customers hand and on the go. Built on the powerful OORJIT platform, Zeekin.com can be the one stop shop for all your real estate platform development needs.