real estate marketplace

Real Estate Marketplace: How to keep up with customer demands and buying trends

Real estate marketing is evolving just like any other field. The traditional marketing techniques paved the way to make real estate business one of the most profitable ones. Although there are not many flaws using these techniques, brokers and real estate agencies now have the option to further broaden their listings so that it can reach more prospective buyers and sellers. One of the most used and trusted ways to do this is by making use of a good real estate platform or a real estate marketplace.

The effects visual elements can have on decision making
The ability to provide prospective customers with a visual representation of what they are looking for can accelerate the whole process of buying and selling properties. A good real estate platform should be able to provide the essential tools to create and operate a visually pleasing and user friendly experience for the buyers, and, it should also be easy enough to be operated by real estate agencies and individual sellers alike. The use of visual elements and options to maintain customer interaction in such a way that it does not make it overwhelming for the users can be the key to make the next best real estate website. Providing various photos and videos of properties makes it appealing to the customers and it also brings in a trust factor to the whole buying and selling process.

Making a really good first impression matters
Imagine this scenario: You want to buy a property right now. Like every other shopping decision you make, the first thing you do is go online, maybe on your smartphone or on your computer. You type in the words and you can find a lot of websites on which you can compare and contrast on pricing, location, available amenities and even details on loan availabilities. Now think about the same scenario if it was happening a decade or two ago, the same scenario would require you to get a phonebook to find out details about real estate agents or scan the newspapers hoping you find an advertisement that meets your requirements. The advancements in digital marketing have been a boon to initiate taking that first step, that is researching about your options to buy or sell your property. Businesses have adopted to new online marketing strategies and quite naturally have welcomed healthy competition from similar service providers. Utilizing available resources and presenting them in an appealing way matters more now than ever before. Good visuals, appealing layout, and a non-lagging website/smartphone app can make the difference when it comes to taking that first step. From an agents perspective it can be considered as the first pitch.

Keeping the curiosity alive
So you have brought a prospective buyer to your online platform. What now? The main objective of a good real estate marketplace is to keep the people interested in staying there instead of going to a different portal. Concise and eye-catching content should be the next priority. Users should be able to get all the information that they need without spending lots of time trying to find it. All these can reflect in the overall traffic on the websites and can convert into sales and profit. To keep up with the current trends and to explore new possibilities, various social media sites are being targeted as ideal advertisement platforms. From a real estate agents perspective, this is a blessing as they can use such platforms to divert traffic to their websites where they can better portray their listings and also to find out latest strategies employed by their competitors.

The importance of doing it right
Social media marketing although is a good way to find prospective buyers, can sometimes be deceiving. We are living in a world where lots of scams and malpractices are carried out on such platforms. Real estate business is not one where people take their chances or make impulsive decisions. In that regard accountability and trustworthy business practices should be the holy grail when it comes to an online real estate platform. Although there are plenty of options when it comes to create a website where properties can be posted for selling or renting purposes, from a business perspective, investing on an acclaimed real estate ecosystem is the best bet. Credibility should be your number one concern especially since the investment value is high.

Why Invest On a Real Estate Platform
A dedicated real estate website gives realtors the power to illustrate their listings in such a way that it feels appealing to prospective buyers. It should be a medium to initiate communication between the buyer and the seller. There can be a wide variety of listings like apartment, house, mansions, dormitories, single sharing, double sharing etc. Some of which can be for sale, rent or even has a mortgage option. Real estate platform provides an ecosystem for the realtors to manage all these functionalities with ease. There are tools to extend and automate agency information to the digital space. Total control is given to the realtor when it comes to a good real estate platform. Addition of new properties, managing and updating existing ones should be a hassle free experience.

We offer features that make a difference
With Zeekin real estate platform, creating and managing a real estate website has never been easier. We provide a mobile ready, fully customizable marketplace for your innovative business models. Seamless browsing experience using advanced searchandising, analytics and reports, hassle-free migration options are some of the few features offered by our platform. We provide tailor-made solutions for marketplaces as well as agencies. Monitoring and analyzing the performance of the agents, strategizing using real-time analytics and reports, CRM Integration and comprehensive lead management are some of the features that can come in handy to effectively maximize profits. With our dedicated user and agent mobile apps, the business can be extended to the customers hand and on the go. Built on the powerful OORJIT platform, Zeekin.com can be the one stop shop for all your real estate platform development needs.

real estate portal development

6 Aspects of a Real Estate Website Prospective Buyers Look For

In this age, where the number of real estate experts are growing at a high rate, the only way to keep up the increasing competition is to capture a part of your target online. The digital era influences buyers to resort to the web while searching for properties and agents. This means you need to pull up your socks and make a stunning online presence. The first step to that would be to create an amazing real estate website. For that, you need to step into your buyer’s shoes and think of what you would expect when you enter a particular website.

So, what exactly would a home buyer look for on a real estate website? Let’s see.

Images & Videos

The caption “content is king” is especially true for your website. Your website should be so appealing that it catches the buyer’s eyes in a matter of seconds. The best way to do this is through stunning imagery; always keep in mind that you place your images strategically and also give apt captions. Buyers may come to your site in search of properties, which is of their budget and is located in their desired neighbourhood. On entering your website, if they don’t find any pictures, it is much likely that they will move on keep searching in other sites. After all, pictures do speak a thousand words 🙂

To make it even better, add videos of a tour to your properties and it is sure to bring you a lot of online traffic. You can also take it up a notch by creating video blogs providing leads with all the information they need.

Neighbourhood Details

Buyers who usually come to your site, come in search of properties that not only match their budget and design, but also are located in a good neighbourhood. Especially, people who are new to a certain place, would love to have all reliable details of the neighbourhood mentioned on the site they are looking at.  

Many websites would claim every neighbourhood to be nice as nobody would want to move into a bad one. To be set aside from the rest of the sites, you need to make sure to add neighbourhood data on your site from trustable sources. Trustable sources can be  statistics from government agencies and associations that track crime rates, income levels, and school ratings even if they are not the best.

Map-Based Search

A majority of buyers would love to view properties on a map to get an exact idea of where the properties are located. Zeekin Smart Map feature does just the thing. With this feature, prospective buyers can find all the property details location wise, easily and quickly. They can mark the area of their interest on the map and all properties of that particular area will be displayed from which they can choose their property of interest to know more.

Relevant Blogs

It has become a common practice to have a blog section on most of the real estate websites nowadays. Make your blogs as informative as possible and it bound to stand out from the others. A real estate blog is vital and your posts can help you generate leads even long after they’ve been published.

Expert Advice

One of the best ways to establish trust online before even communicating with your prospective buyer is to give them professional advice that will help them in the home buying process like mortgage options, buying and selling tips, case studies etc. Don’t hesitate to share any kind of relevant information you know with your prospective buyers; be it ways to get the best price for the house they want,, how to secure the best mortgage rate, or who to contact for kind of miscellaneous work.

Real estate platforms like Zeekin provide features which enable real estate agents add local experts like interior designers, electricians, maintenance etc, which can be viewed by the users when in need of any such services.

Testimonials

It is always good to have a testimonials section on your real estate website as  they are one of the most effective ways to gain trust and establish credibility.

Don’t make it too hard for prospects to find your testimonials and always make sure to the put best ones on your homepage. When buyers read what other buyers have said about your services or products, it is more believable and helps in building trust, thus increasing chances of conversion.

With these real estate website tips, you can take your site to the next level by providing homebuyers with the right tools and information they need to make a knowledgeable and informed buying decision.