property listing software

Does your business really need a dedicated Property Listing Software?

Are you a real estate agent who has been in the field for many years? Then you must have witnessed the ups and downs of the field due to several socio-economic factors over the years. Real estate market has been on a steady rise over the past few years as demands for better living conditions have seen a dramatic increase. The demand for property listing software has reached a point that relying on just traditional marketing methods are proving harder day by day. Customers are looking at multiple avenues before finalising their decision when it comes to buying or investing on properties. Convenience has been favoured over comfort nowadays as people have less time to spend on activities due to their busy lifestyle. This has a direct effect on many businesses as well, and it has made an impact on real estate field as well.

Impact of technology on Real estate business over the past few years

Over the past few decades, technology has been advancing at a rapid rate. For many business fields this has caused a survival of the fittest, or rather an adapt or perish situation. This phenomenon is clearly visible in the real estate market all over the world. Real estate businesses in developed countries were quick to act as they were aware of the possibilities that can be exploited to advance their businesses. The demand for digitizing real estate business was a necessary procedure as it provides accessibility and exposure for a wider audience. This lead to the demand of better property listing websites and over the last few years even this field has been revolutionalized with the popularity of smartphones and other smart technology products.

There are more than a couple of hundreds of property management or real estate websites on the internet. The ease of access factor for customers has resulted in popularizing such websites. Marketing techniques has evolved from advertising on flyers, newspapers and brochures to email marketing and social media marketing which is the latest trend. For a real estate agent who is looking to showcase his product, there are more than one way to go about it. But the field has tight competition nowadays as multiple property listing sites are being approached by owners and agents to sell or rent their properties. Some of these websites only take a piece of commission from the sales, while some operate on a monthly payment basis just to showcase their listings. For a medium or large real estate company, paying multiple websites can prove burdensome to sellers and the best remedy for this situation is actually investing on a dedicated property listing software to create their own property listing website.

Choosing the right platform can make the difference

Choosing the right platform to develop your business can be a tiresome experience especially when you may not be familiar with the technical terms and background processes asscociated with such softwares. Hence it is utmost important to do your research and fixing on the features that you want implemented on your businesses website. Although all the major real estate website building softwares have fancy websites and display a wide variety of features to lure more business, the reality can be often disappointing after you commit to build your website. These may include higher than average pricing, delay in project completion, failure to bring in traffic, bugs and crashes etc. it would be best to choose a property listing software with a reputation of building profitable businesses and whose success and history of their relationship with their clients can be found and verified on the internet or directly if possible. ticks the right boxes as a powerful real estate marketplace or property listing software. With features that can actually make a difference for your business, our success stories are enough for you to make an informed decision to choose our platform. The best feature of Zeekin is that it is 100% customizable, with the ability to create non-existing features that you may demand. We find custom made solutions to help you keep a comfortable lead in the race of real estate marketplaces. Our priority in keeping our customer base happy and content has been the result of years of hard work and expertise in the field. Feel free to drop a mail or give a call to know more about us and how we can help you make your real estate business more profitable.

real estate website builder

Choosing a Real Estate Website Builder: The basic things to consider while building a Real Estate Marketplace

So you are in the market searching to find the best real estate marketplace to build your own property management portal or boutique real estate platform. There are hundreds of such website building platforms on the internet. Their functionalities and features vary vastly and you should only invest in a builder that best suits your need. So how to choose what’s best for you? Let us offer you some basic guidance to follow while choosing a real estate website builder.

The importance of UX(User Experience)
Having a aesthetically appealing theme plays an important role in any website. Since a good real estate website will have property images listed as grids or columns, a visually attractive layout can make a difference when it comes to keeping visitors interested in browsing your website. The website with all the images should be responsive too. A website which is too slow to load will not be tolerated by anyone nowadays. Good real estate website builders offers you the choice of professionally designed templates that best suits your business. The best real estate website builders actually offers you the luxury of designing the website exactly the way you want. You can have your say when it comes to changing the color of backgrounds, borders, menus or the font, size and color of text, amount of listings per page and more. So always design the website keeping aesthetic appeal in mind.

Targeting the right audience using SEO
Building a good real estate website is one thing, bringing in traffic to the website is the next task. SEO integration plays an important role in bringing traffic. Updating your keyword list and making use of SEO can drive up traffic on your website, but it should not be the only resort. Starting a blog and updating it regularly can make a significant impact for your website. An up-to-date blog can bring about legitimacy to your business and also helps you share your thoughts and latest trends happening in the current real estate market. This helps in improving your keyword rankings in search engine and helps people find your website easily. So to get an edge for your business you can invest in organic SEO as well as paid SEO.

How images and videos can impact your business
Buyers these days have the luxury of actually making purchase decisions sitting in their living rooms. This is true for most shopping genres, but it isn’t the case when it comes to real estate deals. But what makes these other shopping genres appealing can be utilized in real estate marketplace as well. By adding images and videos to your real estate listings, customers can be given the advantage of actually seeing and making an informed decision on whether to contact a seller once they see what they are looking for. The best websites offer you different interactive methods to showcase your listings. These may include image slideshows, automated carousels, pop-out windows and even short video tours. Optimizing your websites for smartphone navigation can also improve your customer interactions and benefit your business in the long run.

We offer all these and more
Zeekin real estate platform helps you with all your requirements when it comes to building your real estate portal. With our highly customizable platform, create and manage a real estate platform that is responsive and offers all the features that you wish for and more. We provide tailor-made solutions for one of a kind boutique shops, individuals as well as agencies. With our smartphone integrated website designs, browsing and navigating the sites will be a satisfying experience for the users. Our easy to use back end helps agencies and property managers to add and update property details with ease.