real estate portal development

Real estate portal development: 5 Must Have Features For Every Business Size

If you are in the market for real estate portal development, there are a lots of factors you should consider before committing to a developer or platform. There are a lot of real estate builders out there that more or less offer the same features and functionalities. The challenge in this situation is choosing the right platform to enhance your business. Pricing can also be a huge factor when it comes to designing high end websites with custom functionalities. Here are the top 5 must have features for every real estate portals, small or big.

Design Language

The first thing that anyone notices while visiting any website is the overall look of the page. The homepage, which is most probably the first page anyone visits should be visually pleasing and fast to load for retaining traffic on the site. Cluttering the homepage with lots of offers or contrasting design elements actually drives people away from the website. It is best to choose an overall theme and colour schemes that go well with the theme and stick to it on the entire website. This brings a feeling of uniformity to the site and makes the website pleasing to the eye. Try to bring in elements that best describe your business and build the overall theme around it.

real estate portal development

Internal linking of pages is another aspect that should be done right while designing. Linking to different pages within the website ensures that visitors spend more time on the website. Before going live all pages should be properly linked and tested to avoid broken links.

Photos make a difference

The reason online realtors are preferred over traditional methods is the fact that customers can actually get an idea of what to expect in the form of images, 3D sketches or even videos. Addition of relevant images and videos can really make the difference for real estate portals. Real estate portal developments should be done keeping in mind the fact that the current generation are drawn more towards aesthetics than functionality. Thus to keep the curiosity factor alive, addition of photos from different angles and even creative works should be included while listing properties.

real estate portal development

Photos on real estate portals may include renderings of buildings that are works in progress, properties for rent, properties for sale etc. Updating the photos whenever new sections are completed on a building project helps customers to see the progress and provides them a sense of assurance.

Dynamic Search filters for convenience

Dynamic search filters is another must have feature that needs to be included on every real estate portal. This feature helps users to find what they are looking for faster and the accuracy of the searches is high. Dynamic search filters change automatically as per the type of property chosen by the user. Users also get the convenience to search properties based on several other parameters such as building type, project name, locality, budget etc.

real estate portal development

Map based searches are also necessity as users can easily navigate and choose the buildings or properties faster. They can get the exact location of the listings and can measure the distance of schools, offices, public transport systems right from the map.

Smartphone Compatability

Since smartphones have become the norm for people nowadays, while building your real estate portal, it should be designed to accommodate the demands of smartphone users more now than ever. Smartphone integration can be done in a variety of ways. The first step should be to make your website smartphone friendly. This should be done while designing and it guarantees result.

real estate portal development

Dedicated smartphone application is another way to promote your business. While creating the smartphone application, both iOS and Android versions should be developed and implemented. The applications should be thoroughly tested before releasing so as to minimize errors.

Blogs

Your real estate portal development should be done in such a way that it brings in traffic by all possible means. Although there are lots of paid options available out there, the easiest and most satisfying method is to start a blog on your website. An active blog with relevant content can bring in traffic as it matches with keywords that people search for on the internet.

real estate portal development

Blogging improves your websites SEO and will also increase the inbound leads. An active blog also brings in a trust factor to your business and users sometimes need this confidence before they make the commitment to your business.

Now that you have got the basic idea, choosing the right real estate portal development should be a much painless experience. Zeekin is one such real estate portal which is 100% customizable and robust. You get the freedom to design your business website exactly the way you want, with features that are unparalleled and with great technical support. Our clientele is amazing and ever growing. Feel free to drop a mail or give a call to know more about us and how we can help you develop your real estate business exactly the way you visioned.

real estate website builder

Choosing a Real Estate Website Builder: The basic things to consider while building a Real Estate Marketplace

So you are in the market searching to find the best real estate marketplace to build your own property management portal or boutique real estate platform. There are hundreds of such website building platforms on the internet. Their functionalities and features vary vastly and you should only invest in a builder that best suits your need. So how to choose what’s best for you? Let us offer you some basic guidance to follow while choosing a real estate website builder.

The importance of UX(User Experience)
Having a aesthetically appealing theme plays an important role in any website. Since a good real estate website will have property images listed as grids or columns, a visually attractive layout can make a difference when it comes to keeping visitors interested in browsing your website. The website with all the images should be responsive too. A website which is too slow to load will not be tolerated by anyone nowadays. Good real estate website builders offers you the choice of professionally designed templates that best suits your business. The best real estate website builders actually offers you the luxury of designing the website exactly the way you want. You can have your say when it comes to changing the color of backgrounds, borders, menus or the font, size and color of text, amount of listings per page and more. So always design the website keeping aesthetic appeal in mind.

Targeting the right audience using SEO
Building a good real estate website is one thing, bringing in traffic to the website is the next task. SEO integration plays an important role in bringing traffic. Updating your keyword list and making use of SEO can drive up traffic on your website, but it should not be the only resort. Starting a blog and updating it regularly can make a significant impact for your website. An up-to-date blog can bring about legitimacy to your business and also helps you share your thoughts and latest trends happening in the current real estate market. This helps in improving your keyword rankings in search engine and helps people find your website easily. So to get an edge for your business you can invest in organic SEO as well as paid SEO.

How images and videos can impact your business
Buyers these days have the luxury of actually making purchase decisions sitting in their living rooms. This is true for most shopping genres, but it isn’t the case when it comes to real estate deals. But what makes these other shopping genres appealing can be utilized in real estate marketplace as well. By adding images and videos to your real estate listings, customers can be given the advantage of actually seeing and making an informed decision on whether to contact a seller once they see what they are looking for. The best websites offer you different interactive methods to showcase your listings. These may include image slideshows, automated carousels, pop-out windows and even short video tours. Optimizing your websites for smartphone navigation can also improve your customer interactions and benefit your business in the long run.

We offer all these and more
Zeekin real estate platform helps you with all your requirements when it comes to building your real estate portal. With our highly customizable platform, create and manage a real estate platform that is responsive and offers all the features that you wish for and more. We provide tailor-made solutions for one of a kind boutique shops, individuals as well as agencies. With our smartphone integrated website designs, browsing and navigating the sites will be a satisfying experience for the users. Our easy to use back end helps agencies and property managers to add and update property details with ease.