real estate website builder

Choosing a Real Estate Website Builder: The basic things to consider while building a Real Estate Marketplace

So you are in the market searching to find the best real estate marketplace to build your own property management portal or boutique real estate platform. There are hundreds of such website building platforms on the internet. Their functionalities and features vary vastly and you should only invest in a builder that best suits your need. So how to choose what’s best for you? Let us offer you some basic guidance to follow while choosing a real estate website builder.

The importance of UX(User Experience)
Having a aesthetically appealing theme plays an important role in any website. Since a good real estate website will have property images listed as grids or columns, a visually attractive layout can make a difference when it comes to keeping visitors interested in browsing your website. The website with all the images should be responsive too. A website which is too slow to load will not be tolerated by anyone nowadays. Good real estate website builders offers you the choice of professionally designed templates that best suits your business. The best real estate website builders actually offers you the luxury of designing the website exactly the way you want. You can have your say when it comes to changing the color of backgrounds, borders, menus or the font, size and color of text, amount of listings per page and more. So always design the website keeping aesthetic appeal in mind.

Targeting the right audience using SEO
Building a good real estate website is one thing, bringing in traffic to the website is the next task. SEO integration plays an important role in bringing traffic. Updating your keyword list and making use of SEO can drive up traffic on your website, but it should not be the only resort. Starting a blog and updating it regularly can make a significant impact for your website. An up-to-date blog can bring about legitimacy to your business and also helps you share your thoughts and latest trends happening in the current real estate market. This helps in improving your keyword rankings in search engine and helps people find your website easily. So to get an edge for your business you can invest in organic SEO as well as paid SEO.

How images and videos can impact your business
Buyers these days have the luxury of actually making purchase decisions sitting in their living rooms. This is true for most shopping genres, but it isn’t the case when it comes to real estate deals. But what makes these other shopping genres appealing can be utilized in real estate marketplace as well. By adding images and videos to your real estate listings, customers can be given the advantage of actually seeing and making an informed decision on whether to contact a seller once they see what they are looking for. The best websites offer you different interactive methods to showcase your listings. These may include image slideshows, automated carousels, pop-out windows and even short video tours. Optimizing your websites for smartphone navigation can also improve your customer interactions and benefit your business in the long run.

We offer all these and more
Zeekin real estate platform helps you with all your requirements when it comes to building your real estate portal. With our highly customizable platform, create and manage a real estate platform that is responsive and offers all the features that you wish for and more. We provide tailor-made solutions for one of a kind boutique shops, individuals as well as agencies. With our smartphone integrated website designs, browsing and navigating the sites will be a satisfying experience for the users. Our easy to use back end helps agencies and property managers to add and update property details with ease.

real estate marketplace

Real Estate Marketplace: How to keep up with customer demands and buying trends

Real estate marketing is evolving just like any other field. The traditional marketing techniques paved the way to make real estate business one of the most profitable ones. Although there are not many flaws using these techniques, brokers and real estate agencies now have the option to further broaden their listings so that it can reach more prospective buyers and sellers. One of the most used and trusted ways to do this is by making use of a good real estate platform or a real estate marketplace.

The effects visual elements can have on decision making
The ability to provide prospective customers with a visual representation of what they are looking for can accelerate the whole process of buying and selling properties. A good real estate platform should be able to provide the essential tools to create and operate a visually pleasing and user friendly experience for the buyers, and, it should also be easy enough to be operated by real estate agencies and individual sellers alike. The use of visual elements and options to maintain customer interaction in such a way that it does not make it overwhelming for the users can be the key to make the next best real estate website. Providing various photos and videos of properties makes it appealing to the customers and it also brings in a trust factor to the whole buying and selling process.

Making a really good first impression matters
Imagine this scenario: You want to buy a property right now. Like every other shopping decision you make, the first thing you do is go online, maybe on your smartphone or on your computer. You type in the words and you can find a lot of websites on which you can compare and contrast on pricing, location, available amenities and even details on loan availabilities. Now think about the same scenario if it was happening a decade or two ago, the same scenario would require you to get a phonebook to find out details about real estate agents or scan the newspapers hoping you find an advertisement that meets your requirements. The advancements in digital marketing have been a boon to initiate taking that first step, that is researching about your options to buy or sell your property. Businesses have adopted to new online marketing strategies and quite naturally have welcomed healthy competition from similar service providers. Utilizing available resources and presenting them in an appealing way matters more now than ever before. Good visuals, appealing layout, and a non-lagging website/smartphone app can make the difference when it comes to taking that first step. From an agents perspective it can be considered as the first pitch.

Keeping the curiosity alive
So you have brought a prospective buyer to your online platform. What now? The main objective of a good real estate marketplace is to keep the people interested in staying there instead of going to a different portal. Concise and eye-catching content should be the next priority. Users should be able to get all the information that they need without spending lots of time trying to find it. All these can reflect in the overall traffic on the websites and can convert into sales and profit. To keep up with the current trends and to explore new possibilities, various social media sites are being targeted as ideal advertisement platforms. From a real estate agents perspective, this is a blessing as they can use such platforms to divert traffic to their websites where they can better portray their listings and also to find out latest strategies employed by their competitors.

The importance of doing it right
Social media marketing although is a good way to find prospective buyers, can sometimes be deceiving. We are living in a world where lots of scams and malpractices are carried out on such platforms. Real estate business is not one where people take their chances or make impulsive decisions. In that regard accountability and trustworthy business practices should be the holy grail when it comes to an online real estate platform. Although there are plenty of options when it comes to create a website where properties can be posted for selling or renting purposes, from a business perspective, investing on an acclaimed real estate ecosystem is the best bet. Credibility should be your number one concern especially since the investment value is high.

Why Invest On a Real Estate Platform
A dedicated real estate website gives realtors the power to illustrate their listings in such a way that it feels appealing to prospective buyers. It should be a medium to initiate communication between the buyer and the seller. There can be a wide variety of listings like apartment, house, mansions, dormitories, single sharing, double sharing etc. Some of which can be for sale, rent or even has a mortgage option. Real estate platform provides an ecosystem for the realtors to manage all these functionalities with ease. There are tools to extend and automate agency information to the digital space. Total control is given to the realtor when it comes to a good real estate platform. Addition of new properties, managing and updating existing ones should be a hassle free experience.

We offer features that make a difference
With Zeekin real estate platform, creating and managing a real estate website has never been easier. We provide a mobile ready, fully customizable marketplace for your innovative business models. Seamless browsing experience using advanced searchandising, analytics and reports, hassle-free migration options are some of the few features offered by our platform. We provide tailor-made solutions for marketplaces as well as agencies. Monitoring and analyzing the performance of the agents, strategizing using real-time analytics and reports, CRM Integration and comprehensive lead management are some of the features that can come in handy to effectively maximize profits. With our dedicated user and agent mobile apps, the business can be extended to the customers hand and on the go. Built on the powerful OORJIT platform, Zeekin.com can be the one stop shop for all your real estate platform development needs.