real estate portal development

Real estate portal development: 5 Must Have Features For Every Business Size

If you are in the market for real estate portal development, there are a lots of factors you should consider before committing to a developer or platform. There are a lot of real estate builders out there that more or less offer the same features and functionalities. The challenge in this situation is choosing the right platform to enhance your business. Pricing can also be a huge factor when it comes to designing high end websites with custom functionalities. Here are the top 5 must have features for every real estate portals, small or big.

Design Language

The first thing that anyone notices while visiting any website is the overall look of the page. The homepage, which is most probably the first page anyone visits should be visually pleasing and fast to load for retaining traffic on the site. Cluttering the homepage with lots of offers or contrasting design elements actually drives people away from the website. It is best to choose an overall theme and colour schemes that go well with the theme and stick to it on the entire website. This brings a feeling of uniformity to the site and makes the website pleasing to the eye. Try to bring in elements that best describe your business and build the overall theme around it.

real estate portal development

Internal linking of pages is another aspect that should be done right while designing. Linking to different pages within the website ensures that visitors spend more time on the website. Before going live all pages should be properly linked and tested to avoid broken links.

Photos make a difference

The reason online realtors are preferred over traditional methods is the fact that customers can actually get an idea of what to expect in the form of images, 3D sketches or even videos. Addition of relevant images and videos can really make the difference for real estate portals. Real estate portal developments should be done keeping in mind the fact that the current generation are drawn more towards aesthetics than functionality. Thus to keep the curiosity factor alive, addition of photos from different angles and even creative works should be included while listing properties.

real estate portal development

Photos on real estate portals may include renderings of buildings that are works in progress, properties for rent, properties for sale etc. Updating the photos whenever new sections are completed on a building project helps customers to see the progress and provides them a sense of assurance.

Dynamic Search filters for convenience

Dynamic search filters is another must have feature that needs to be included on every real estate portal. This feature helps users to find what they are looking for faster and the accuracy of the searches is high. Dynamic search filters change automatically as per the type of property chosen by the user. Users also get the convenience to search properties based on several other parameters such as building type, project name, locality, budget etc.

real estate portal development

Map based searches are also necessity as users can easily navigate and choose the buildings or properties faster. They can get the exact location of the listings and can measure the distance of schools, offices, public transport systems right from the map.

Smartphone Compatability

Since smartphones have become the norm for people nowadays, while building your real estate portal, it should be designed to accommodate the demands of smartphone users more now than ever. Smartphone integration can be done in a variety of ways. The first step should be to make your website smartphone friendly. This should be done while designing and it guarantees result.

real estate portal development

Dedicated smartphone application is another way to promote your business. While creating the smartphone application, both iOS and Android versions should be developed and implemented. The applications should be thoroughly tested before releasing so as to minimize errors.

Blogs

Your real estate portal development should be done in such a way that it brings in traffic by all possible means. Although there are lots of paid options available out there, the easiest and most satisfying method is to start a blog on your website. An active blog with relevant content can bring in traffic as it matches with keywords that people search for on the internet.

real estate portal development

Blogging improves your websites SEO and will also increase the inbound leads. An active blog also brings in a trust factor to your business and users sometimes need this confidence before they make the commitment to your business.

Now that you have got the basic idea, choosing the right real estate portal development should be a much painless experience. Zeekin is one such real estate portal which is 100% customizable and robust. You get the freedom to design your business website exactly the way you want, with features that are unparalleled and with great technical support. Our clientele is amazing and ever growing. Feel free to drop a mail or give a call to know more about us and how we can help you develop your real estate business exactly the way you visioned.

property listing software

Does your business really need a dedicated Property Listing Software?

Are you a real estate agent who has been in the field for many years? Then you must have witnessed the ups and downs of the field due to several socio-economic factors over the years. Real estate market has been on a steady rise over the past few years as demands for better living conditions have seen a dramatic increase. The demand for property listing software has reached a point that relying on just traditional marketing methods are proving harder day by day. Customers are looking at multiple avenues before finalising their decision when it comes to buying or investing on properties. Convenience has been favoured over comfort nowadays as people have less time to spend on activities due to their busy lifestyle. This has a direct effect on many businesses as well, and it has made an impact on real estate field as well.

Impact of technology on Real estate business over the past few years

Over the past few decades, technology has been advancing at a rapid rate. For many business fields this has caused a survival of the fittest, or rather an adapt or perish situation. This phenomenon is clearly visible in the real estate market all over the world. Real estate businesses in developed countries were quick to act as they were aware of the possibilities that can be exploited to advance their businesses. The demand for digitizing real estate business was a necessary procedure as it provides accessibility and exposure for a wider audience. This lead to the demand of better property listing websites and over the last few years even this field has been revolutionalized with the popularity of smartphones and other smart technology products.

There are more than a couple of hundreds of property management or real estate websites on the internet. The ease of access factor for customers has resulted in popularizing such websites. Marketing techniques has evolved from advertising on flyers, newspapers and brochures to email marketing and social media marketing which is the latest trend. For a real estate agent who is looking to showcase his product, there are more than one way to go about it. But the field has tight competition nowadays as multiple property listing sites are being approached by owners and agents to sell or rent their properties. Some of these websites only take a piece of commission from the sales, while some operate on a monthly payment basis just to showcase their listings. For a medium or large real estate company, paying multiple websites can prove burdensome to sellers and the best remedy for this situation is actually investing on a dedicated property listing software to create their own property listing website.

Choosing the right platform can make the difference

Choosing the right platform to develop your business can be a tiresome experience especially when you may not be familiar with the technical terms and background processes asscociated with such softwares. Hence it is utmost important to do your research and fixing on the features that you want implemented on your businesses website. Although all the major real estate website building softwares have fancy websites and display a wide variety of features to lure more business, the reality can be often disappointing after you commit to build your website. These may include higher than average pricing, delay in project completion, failure to bring in traffic, bugs and crashes etc. it would be best to choose a property listing software with a reputation of building profitable businesses and whose success and history of their relationship with their clients can be found and verified on the internet or directly if possible. Zeekin.com ticks the right boxes as a powerful real estate marketplace or property listing software. With features that can actually make a difference for your business, our success stories are enough for you to make an informed decision to choose our platform. The best feature of Zeekin is that it is 100% customizable, with the ability to create non-existing features that you may demand. We find custom made solutions to help you keep a comfortable lead in the race of real estate marketplaces. Our priority in keeping our customer base happy and content has been the result of years of hard work and expertise in the field. Feel free to drop a mail or give a call to know more about us and how we can help you make your real estate business more profitable.