If you are in the market for real estate portal development, there are a lots of factors you should consider before committing to a developer or platform. There are a lot of real estate builders out there that more or less offer the same features and functionalities. The challenge in this situation is choosing the right platform to enhance your business. Pricing can also be a huge factor when it comes to designing high end websites with custom functionalities. Here are the top 5 must have features for every real estate portals, small or big.
The first thing that anyone notices while visiting any website is the overall look of the page. The homepage, which is most probably the first page anyone visits should be visually pleasing and fast to load for retaining traffic on the site. Cluttering the homepage with lots of offers or contrasting design elements actually drives people away from the website. It is best to choose an overall theme and colour schemes that go well with the theme and stick to it on the entire website. This brings a feeling of uniformity to the site and makes the website pleasing to the eye. Try to bring in elements that best describe your business and build the overall theme around it.
Internal linking of pages is another aspect that should be done right while designing. Linking to different pages within the website ensures that visitors spend more time on the website. Before going live all pages should be properly linked and tested to avoid broken links.
Photos make a difference
The reason online realtors are preferred over traditional methods is the fact that customers can actually get an idea of what to expect in the form of images, 3D sketches or even videos. Addition of relevant images and videos can really make the difference for real estate portals. Real estate portal developments should be done keeping in mind the fact that the current generation are drawn more towards aesthetics than functionality. Thus to keep the curiosity factor alive, addition of photos from different angles and even creative works should be included while listing properties.
Photos on real estate portals may include renderings of buildings that are works in progress, properties for rent, properties for sale etc. Updating the photos whenever new sections are completed on a building project helps customers to see the progress and provides them a sense of assurance.
Dynamic Search filters for convenience
Dynamic search filters is another must have feature that needs to be included on every real estate portal. This feature helps users to find what they are looking for faster and the accuracy of the searches is high. Dynamic search filters change automatically as per the type of property chosen by the user. Users also get the convenience to search properties based on several other parameters such as building type, project name, locality, budget etc.
Map based searches are also necessity as users can easily navigate and choose the buildings or properties faster. They can get the exact location of the listings and can measure the distance of schools, offices, public transport systems right from the map.
Since smartphones have become the norm for people nowadays, while building your real estate portal, it should be designed to accommodate the demands of smartphone users more now than ever. Smartphone integration can be done in a variety of ways. The first step should be to make your website smartphone friendly. This should be done while designing and it guarantees result.
Dedicated smartphone application is another way to promote your business. While creating the smartphone application, both iOS and Android versions should be developed and implemented. The applications should be thoroughly tested before releasing so as to minimize errors.
Your real estate portal development should be done in such a way that it brings in traffic by all possible means. Although there are lots of paid options available out there, the easiest and most satisfying method is to start a blog on your website. An active blog with relevant content can bring in traffic as it matches with keywords that people search for on the internet.
Blogging improves your websites SEO and will also increase the inbound leads. An active blog also brings in a trust factor to your business and users sometimes need this confidence before they make the commitment to your business.
Now that you have got the basic idea, choosing the right real estate portal development should be a much painless experience. Zeekin is one such real estate portal which is 100% customizable and robust. You get the freedom to design your business website exactly the way you want, with features that are unparalleled and with great technical support. Our clientele is amazing and ever growing. Feel free to drop a mail or give a call to know more about us and how we can help you develop your real estate business exactly the way you visioned.