real estate marketplace

Real Estate Marketplace: How to keep up with customer demands and buying trends

Real estate marketing is evolving just like any other field. The traditional marketing techniques paved the way to make real estate business one of the most profitable ones. Although there are not many flaws using these techniques, brokers and real estate agencies now have the option to further broaden their listings so that it can reach more prospective buyers and sellers. One of the most used and trusted ways to do this is by making use of a good real estate platform or a real estate marketplace.

The effects visual elements can have on decision making
The ability to provide prospective customers with a visual representation of what they are looking for can accelerate the whole process of buying and selling properties. A good real estate platform should be able to provide the essential tools to create and operate a visually pleasing and user friendly experience for the buyers, and, it should also be easy enough to be operated by real estate agencies and individual sellers alike. The use of visual elements and options to maintain customer interaction in such a way that it does not make it overwhelming for the users can be the key to make the next best real estate website. Providing various photos and videos of properties makes it appealing to the customers and it also brings in a trust factor to the whole buying and selling process.

Making a really good first impression matters
Imagine this scenario: You want to buy a property right now. Like every other shopping decision you make, the first thing you do is go online, maybe on your smartphone or on your computer. You type in the words and you can find a lot of websites on which you can compare and contrast on pricing, location, available amenities and even details on loan availabilities. Now think about the same scenario if it was happening a decade or two ago, the same scenario would require you to get a phonebook to find out details about real estate agents or scan the newspapers hoping you find an advertisement that meets your requirements. The advancements in digital marketing have been a boon to initiate taking that first step, that is researching about your options to buy or sell your property. Businesses have adopted to new online marketing strategies and quite naturally have welcomed healthy competition from similar service providers. Utilizing available resources and presenting them in an appealing way matters more now than ever before. Good visuals, appealing layout, and a non-lagging website/smartphone app can make the difference when it comes to taking that first step. From an agents perspective it can be considered as the first pitch.

Keeping the curiosity alive
So you have brought a prospective buyer to your online platform. What now? The main objective of a good real estate marketplace is to keep the people interested in staying there instead of going to a different portal. Concise and eye-catching content should be the next priority. Users should be able to get all the information that they need without spending lots of time trying to find it. All these can reflect in the overall traffic on the websites and can convert into sales and profit. To keep up with the current trends and to explore new possibilities, various social media sites are being targeted as ideal advertisement platforms. From a real estate agents perspective, this is a blessing as they can use such platforms to divert traffic to their websites where they can better portray their listings and also to find out latest strategies employed by their competitors.

The importance of doing it right
Social media marketing although is a good way to find prospective buyers, can sometimes be deceiving. We are living in a world where lots of scams and malpractices are carried out on such platforms. Real estate business is not one where people take their chances or make impulsive decisions. In that regard accountability and trustworthy business practices should be the holy grail when it comes to an online real estate platform. Although there are plenty of options when it comes to create a website where properties can be posted for selling or renting purposes, from a business perspective, investing on an acclaimed real estate ecosystem is the best bet. Credibility should be your number one concern especially since the investment value is high.

Why Invest On a Real Estate Platform
A dedicated real estate website gives realtors the power to illustrate their listings in such a way that it feels appealing to prospective buyers. It should be a medium to initiate communication between the buyer and the seller. There can be a wide variety of listings like apartment, house, mansions, dormitories, single sharing, double sharing etc. Some of which can be for sale, rent or even has a mortgage option. Real estate platform provides an ecosystem for the realtors to manage all these functionalities with ease. There are tools to extend and automate agency information to the digital space. Total control is given to the realtor when it comes to a good real estate platform. Addition of new properties, managing and updating existing ones should be a hassle free experience.

We offer features that make a difference
With Zeekin real estate platform, creating and managing a real estate website has never been easier. We provide a mobile ready, fully customizable marketplace for your innovative business models. Seamless browsing experience using advanced searchandising, analytics and reports, hassle-free migration options are some of the few features offered by our platform. We provide tailor-made solutions for marketplaces as well as agencies. Monitoring and analyzing the performance of the agents, strategizing using real-time analytics and reports, CRM Integration and comprehensive lead management are some of the features that can come in handy to effectively maximize profits. With our dedicated user and agent mobile apps, the business can be extended to the customers hand and on the go. Built on the powerful OORJIT platform, Zeekin.com can be the one stop shop for all your real estate platform development needs.

property management software

Innovative Features of Property Management Software

Property management software is considered as an innovative solution with impeccable track record. The implementation of property management software leads to effective and efficient business. Real estate industry all over the world has got immensely benefited from real estate listing software. Real estate software has become a must have for today’s landlords, real estate agents, and builders. Ideal property management software offers real time access to all kinds of information and majority of today’s property management platforms are cloud based. The development of real estate software includes recovery module, backup module, firewall and encryption. Real estate platform offers more web security when compared with other digital products.

Big and blatant voices of real estate portal software making tycoons are being reverberated in the corridors of global real estate business. Property portal software is highly popular just like a blockbuster since it offers excellent scalability. Effective real estate software caters to the demands of properties of all sizes and real estate listing software saves huge chunk of money. The best attraction of real estate software for marketplaces is that it completely automates the whole process. All well known real estate software for agencies of contemporary era are scalable, customizable and easy to use.

Real estate marketplace platform has left indelible footprints as a digital product and investing in property management is crucial to the success of running real estate business. Real estate software showcases plethora of user friendly tools and the price of property software is dependent on its features. The most basic functionalities performed using property software are maintaining vendor file, keeping separate ledger for each tenant, and dealing with bank cheques. It is better to avoid real estate software that has long term contracts as well as recurring fees. People at the helm of real estate companies should ensure that property management software is easy to install and easy to use.

The success of real estate platform denotes the times of upsurge in the uber rich real estate industry. A web based property management solution should be ideal for small and medium scale realtors. Owners of real estate companies are pursuing all possible avenues to get fully integrated and end to end real estate platform. The property portal management software should be able to capture necessary details needed by the property manager to manage the property. Some handy features of real estate portal software are reminder system to keep track of appointments and automatic updating of account names.

Other prominent facilities available in property listing software are templates of different forms, rental agreements and property letters. The process of real estate management can be systemized with real estate management software package. Property management software performs all duties ranging from finding tenants to collecting debts. Flexibility is the most preferred characteristic of property software and the interface used for property management software should be easy to use. Top rated real estate software will be equipped with good response time and property software should be platform independent. The most important feature of realty software is security and it should support online money transaction.

The ability to screen tenants online is one of the plausible benefits of using property software. The users of real estate software manage all rental property units without mixing details of two units. Realty management software tools are highly popular among real estate professionals and online property management software helps in finding the correct financial status of all property units. It has been found that software products are highly effective in handling complex real estate transactions. Real estate management software helps real estate professionals to be more productive in daily tasks.